ARAG is a legal expenses insurer that covers the costs of legal assistance in the event of legal disputes and makes legal expertise accessible to private individuals and companies. The Web@ctive product defends your rights when you encounter injustice on the internet. This may involve recovering stolen money in the event of online fraud (phishing). Or you purchase items that are damaged upon delivery via the internet. The customer asked us to develop an online campaign to launch the product.
The concept of legal expense insurance still needs to be discovered to Belgian consumers, including the Arag brand. Therefore, we had to develop an impactful idea to create traction in the market for Web@ctive. We developed a campaign with funny photos and images of situations with animals (as if they were people), which fit perfectly with the social media universe and could provide the necessary effect and eyeballs.
