American Tourister came to us for help with their new campaign for 2023-2024. The briefing was actually quite simple: Create an international digital campaign targeting GenZ, using 4 different collections, focusing on travel, lightness of the suitcases, colors and showcasing the product features in a vibrant and original way. Easy, no?
How to get started… We first came up with the concept “Pack For Stories,” referring to the fact that with a suitcase from American Tourister, you are ready to create your own stories. To emphasize that individuality, we worked on different styles, different concepts, different moods, and finally, we ended up with a campaign consisting of 3D work, animations, illustrations, collages, ASMR, music composition, DIY stop-motion, video and photo footage, many, many post-production hours. Are you ready to Pack For Stories?
Apart from the content we created ourselves, we also worked with some of the best international content creators. We briefed them on the concept, sent suitcases to every corner of the world and hoped for the best. And boy, did they deliver…
